Today, with the flood of commercials, advertisers have to find new way of reaching their customers. TV and radio are not enough for publicity any longer. In a mobile and fast-changing world, advertisers have to keep up with the trend. If your potential customers are busy people with an active life, they are unlikely to spend hours in front of the TV. That is why you have to reach them during their hectic working day.

In order to do so, you have to answer a simple question: what are the things that the typical busy employee always keeps with him? Well, these are the mobile phone and, probably, the laptop. Therefore, if you want to advertise your products, the best way of doing it is via mobile phones and Internet. The application that you need in order to send your commercials to potential clients’ mobile devices labels as proximity marketing software or Bluetooth broadcasting. 

Communications may be both time and place specific, e.g. content at a conference venue may depend on the event in progress.

Uses of proximity marketing include distribution of media at concerts, information (weblinks on local facilities),gaming and social applications, and advertising. This is the fastest growing advertising media market in the advertising world and you can capitalize on it by becoming an affiliate with us.

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Bluetooth-Based Broadcaster Systems

Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing. The process of Bluetooth based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server. Other standard data exchange formats such as Vcard can also be used.

It used to be the case that due to security fears, or a desire to save battery life, many users keep their Bluetooth devices in OFF mode, or ON but not set to be 'discoverable'. Because of this, often regions where Bluetooth proximity marketing is in operation it is accompanied by advising via traditional media - such as posters, television screens or field marketing teams - suggesting people make their Bluetooth handsets 'discoverable' in order to receive free content. A 'discoverable' Bluetooth device within range of the server is automatically sent a message asking if the user would like to receive the free content.

Current mobile phones usually have bluetooth switched ON by default, and a majority of users now leave bluetooth switched on for easy connection with car kits and headsets.

Some implementations of Bluetooth proximity marketing require users to run Java applications on their phones to enable them to receive content this has the advantage that only those who to choose to will receive content. Others require no handset-side software.

The diversity of mobile phones is huge. Screen sizes and supported file formats varies greatly. To obtain the optimal user experience with Bluetooth Marketing, the Bluetooth system must be able to automatically recognize phone models and deliver the proper content automatically.

How this system will work for you.

1. If you were a Realtor and was having an open house you could take your laptop with the Bluetooth Marketing Software system loaded on it. set the laptop on the kitchen table  load a photo of the house with an open house sign in front of it fill in your Vcard contact information and hit the send button reach customers cell phone from 300 meters from the house and make the sale.

2. You could have a retail store and have the Bluetooth Marketing Software System running  at the front door every one that passes 300 meters pass the store will receive a coupons that is only given to customers at the store was not in the news paper or on the TV so a customer will need to come back to the store to find the BIG sales.

3. You own a restaurant and want to send out your lunch menu to the cars at the stop light to bring then in the door.

4. you own a move there and want to send out trailers of upcoming movies.

5. You have an Auto Dealer ship and your having a sale on tires.

6. You own a casino and you are giving away one night stay to the first 100 people that register.